Maximum CPV is used mostly for bottom-of-funnel ads and a narrowly defined target audience. Set the most money you’re willing to pay each time your ad is viewed. Under the custom campaign type, you can choose from two bid strategies: Select this option to promote your products or services to ready-to-buy viewers.Īs with any Google Ads campaign, the next step is to name your campaign, enter your budget, and select your start and end dates. If you have a series of ad videos that build upon each other, select this option. With this choice, Google Ads guides you through the creation of ads that encourage interactions. This guides you through the creation of outstream video ads, also discussed later on. This selection helps you create non-skippable ads, which are discussed further below. If you have Google Ads experience, you may prefer this over the next five guided-build options. Custom.This option gives you the freedom to customize every aspect of your ad to suit your goals.You can also select from six campaign subtypes: There are four objectives to choose from:
However, if you don’t have a lot of experience with Google Ads, a guided approach can simplify the process. By choosing no goal, you have more flexibility to craft the campaign the way you want it. Then, select your marketing objective, or opt for a campaign without a goal. Once you log in, select the “Video” campaign type. YouTube Ads campaigns are set up through your Google Ads account. Now that your channel is set up and your videos are uploaded, it’s time to create a campaign. If you don’t have an in-house graphic designer, there are plenty of free, easy-to-use templates: The simplest way to add quick branding is to upload a profile picture and create a YouTube banner.
You should also customize your channel to showcase your brand to visitors and subscribers.
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